I want to create an image ad.
Every question is optional. The ones marked Recommended matter most.
Attach the picture you want to change in the tool.
AI tools invent labels, logos, prices and people. Before you publish, check every detail against the real product, and use only your own brand and people who agreed to appear.
How to write a prompt for an AI image ad
An ad prompt is an image prompt with a few more answers, so this page is the Generate an image form with “This is an ad” already on. For the headline and body text as writing, use Write or edit something.
Why the recommended questions matter
- Your product photo. The makers advise attaching the real product and naming what must not change. OpenAI’s guide says to list the details to preserve, “such as identity, geometry, layout, lighting, or labels”. An example in Alibaba’s Wan guide passes the front and back of a pack as two reference images, and Kling says a product reference sets shape, color and logo.
- Where it will run. Meta’s ads guide gives 4:5 for Facebook feed images and 9:16 for Instagram Stories and Reels, and suggests keeping about 14% of the top, 35% of the bottom and 6% of each side free of text and logos. Picking a placement sets a matching shape; you can change it.
- Words on the ad. The AI can draw them, or the picture can leave clean space for you to add them. OpenAI and Google advise putting the exact words in quotation marks, and OpenAI says to check spelling and legibility in the result. Meta’s ad specifications take the headline as a typed field, and Google’s rules for image assets list excessive whitespace as not allowed, and overlaid text and logos as not allowed except in some campaigns. Which route makes a better ad has not been measured.
- What you’re advertising. OpenAI advises naming the intended use, “such as a product photograph, advertisement, or diagram”. The form turns your answer into a sentence saying what the ad is for and, if you say, who it is for.
- The one message. Google’s advice for video ads is to keep the message focused and simple. The form gives that one thing its own sentence.
What the form changes for you
With a product photo attached, it stops leaving out text and logos, so the real label survives, and leaves out extra text and unrelated logos instead, as in OpenAI’s own ad example. For Stories, Reels and other full-screen vertical placements at Phone 9:16, it keeps the product in the middle of the frame, clear of the parts Meta suggests keeping free. With “Leave clean space”, it says where the empty area goes.
Before you publish
AI tools can invent labels, logos, prices and people, so check every detail against the real product. Meta labels ads made or significantly edited with its own AI tools and says it will begin detecting ads made with other AI tools. Google began rolling out an AI label setting in July 2026. Check the current rule where your ad will run.
A worked example
A lemonade ad for a Facebook or Instagram feed, with the product photo attached and clean space left for the headline:
Use the attached photo as the exact reference for the product: keep its shape, proportions, colors, label and logo exactly as they are, with all label text legible and unchanged. Studio product photograph: one clear glass bottle of pale yellow lemonade with a white paper label, standing beside two whole lemons and one cut half. This is an advertisement for Dockside Lemonade, a sparkling lemonade in a glass bottle, aimed at people in their twenties and thirties who want a cold drink that is not a soda. It should make one thing clear at a glance: real lemons, nothing artificial. Condensation on the glass; the label facing forward and fully readable. A sunlit white stone kitchen counter, softly out of focus. Bright late-morning sun from the upper left, with a crisp highlight on the glass. Lemon yellow, navy and clean white; fresh and honest. A three-quarter view at eye level, in a vertical composition. The upper third of the image is clean, uncluttered background, left free for a headline to be added later. Background softly blurred. Avoid: watermarks, extra text, unrelated logos, hands, drinking glasses, other bottles.