I want to create a video ad.

Every question is optional. The ones marked Recommended matter most.

AI tools invent labels, logos, prices and people. Before you publish, check every detail against the real product, and use only your own brand and people who agreed to appear.

How many shots?

One shotA few shots

This is an ad. Turn this on for the questions an ad needs.

What you're advertising. What are you advertising? Name it and say what it is in a few words. Recommended

For example: Dockside Lemonade, a sparkling lemonade in a glass bottle

What happens. Who or what is on screen, and what is the one main thing they do? Describe it as someone watching would see it. Describe something a viewer would understand with the sound off. Recommended

For example: A hand sets a cold bottle of lemonade down on a sunlit counter beside two cut lemons; bubbles rise inside; the label faces the camera.

Where and when. Where does this take place, and at what time of day or in what weather?

For example: A bright kitchen in late morning, sun through a window on the left.

How it's filmed. How close is the camera?

For example: Medium close-up

Wide: the whole scene; people look small in it.
Medium: a person from the waist up.
Medium close-up: head and shoulders
Close-up: a face or an object fills the screen.
Extreme close-up: one small detail, like an eye or a ring.
Over the shoulder: from behind one person, looking at what they see or who they face.
From above: looking straight down on the scene.
Low angle: looking up at the subject, so it feels big or powerful.
Through their eyes: we see what the character sees.

Camera movement. Does the camera move?

For example: Slow push in

Still: the camera doesn't move.
Slow push in: moves gently closer; draws attention.
Pull back: moves away; reveals the surroundings.
Pan: turns left or right from one spot.
Tilt: turns up or down from one spot.
Follow: travels alongside a moving subject.
Circle around: moves in an arc around the subject.
Handheld: slight natural shake, like a phone or documentary.
Drone: flies over the scene from high up.

Shot 2

About 2 to 5 seconds per shot.

What happens

How close is the camera?

Does the camera move?

Shot 3

About 2 to 5 seconds per shot.

What happens

How close is the camera?

Does the camera move?

Shot 4

About 2 to 5 seconds per shot.

What happens

How close is the camera?

Does the camera move?

Style. What should it look like? Pick a style.

For example: Realistic film

Look and light. Describe the light and the mood.

For example: Bright, clean, natural color. Crisp sunlight with soft shadows. Fresh and honest.

Sound. What do we hear? Background sounds, music, or silence.

For example: The bottle taps the stone, a soft fizz, a light acoustic guitar.

Spoken words. Does anyone speak? Who, how they sound, and the exact words. Keep it short: 8 seconds fits one or two short sentences. Tick "No one speaks" if nobody should talk.

For example: A warm, relaxed voice-over (no one on screen speaks): Real lemons. Nothing artificial.

No one speaks. Tick this if nobody should talk.

For example: A quiet scene with only background sound.

Your product photo. Will you attach a photo of the real product? Starting from it is the surest way to show it correctly. Recommended

For example: Use my picture as the first frame.

Use my picture as the first frame: a product photo, or an ad image you already made; then describe only the movement.
A photo of my product: it will keep its shape, colors, label and logo.

Where it will run. Where will people see this ad? Recommended

For example: Instagram or Facebook Reels or Stories

When we see the product. When do we see the product? Recommended

For example: Right away, and again at the end

Right away, and again at the end: Google advises showing the product or brand in the opening seconds. That is its advice, not an independent measurement.
The whole time: for a product demonstration.
Only at the end: a reveal; the story comes first.

The one message. If someone watches for three seconds with the sound off, what one thing should they take away?

For example: Real lemons, nothing artificial.

Who it's for. Who should stop scrolling? Describe them in a few words.

For example: people in their twenties and thirties who want a cold drink that is not a soda

What to do next. What should the viewer do next? A few words, shown on the last frame. The ad platform usually adds its own button, and AI tools often misspell words: leave this blank to add it afterward.

For example: Find it in the cooler aisle

Keep it the same. Must a person or product look exactly the same throughout? Describe it once, in detail. We'll repeat it word for word.

For example: The bottle: clear glass, white paper label with a yellow lemon and the name in navy letters, silver cap.

Leave out. Anything that must not appear or be heard? List it plainly. (Subtitles, watermarks and unwanted text and logos are already excluded.)

For example: other drinks, people's faces.

Speed. How should time move?

For example: Slow motion

Time-lapse: hours pass in seconds.

Focus and lens. What should be sharp?

For example: Background softly blurred

Background softly blurred: subject stands out.
Wide view: a lot of the scene in frame.
Macro: tiny things shown very large.

Words on screen. Should any words appear on screen? Give the exact words and where they go.

For example: 'Dockside Lemonade' in navy letters over the final shot.

More detail, if you have it

Saved on this device only

How to write a prompt for an AI video ad

An ad prompt is a video prompt with a few more answers, so this page is the Generate a video form with “This is an ad” already on. To write a voice-over script first, use Write or edit something.

Why the recommended questions matter

Your product photo. Runway’s guide says an input image “acts as the first frame” and advises describing the motion, not what the picture already shows. Google’s Veo guide describes reference images that keep an object consistent across shots, Kling says a product reference sets shape, color and logo, and an example in Alibaba’s Wan guide passes the front and back of a pack as two reference images.
Where it will run. Meta’s ads guide gives 9:16 for Instagram Reels and suggests keeping at least 14% of the top, 35% of the bottom and 6% of each side free of text and logos. Google advises keeping your logo and product inside a safe area, since buttons and overlays can cover parts of the video. Picking a placement presets the shape, and sometimes the length.
When we see the product. Google’s advice for video ads is to brand “early, often, and richly” and to introduce the product from the start. A 2010 study of television commercials measured when viewers zapped away: a brand in the center of the screen went with more zapping, and showing it in short pulses, for the same total time, went with less. It studied television, not phones, so the choice is yours.
The one message. Google advises keeping the message focused and simple. The form gives it its own line.
What to do next. Google advises saying what you’d like viewers to do, and Meta’s advice for Reels ads is to land the call to action at the end. The form puts your words on the final frame. For words in images, OpenAI’s guide advises checking spelling and legibility; it does not cover video. Leave “What to do next” blank to add them yourself.

What the form changes for you

With a product photo attached, it stops leaving out logos, so the real label survives, and leaves out extra text and unrelated logos instead. For full-screen vertical placements at 9:16, it keeps the product and the action in the middle band of the frame, clear of the parts Meta suggests keeping free. It still leaves out subtitles; add captions afterward, which Meta’s specifications list as recommended.

Before you publish

AI tools can invent labels, logos, prices and people: check every detail against the real product. Meta labels images and videos made or significantly edited with its own AI tools and says it will begin detecting ads made with other AI tools. Google began rolling out an AI label setting in July 2026. Check the current rule where your ad will run.

A worked example

A lemonade ad for Instagram or Facebook Reels, in one shot, with a photo of the product attached:

One continuous shot.
Purpose: an ad for Dockside Lemonade, a sparkling lemonade in a glass bottle, aimed at people in their twenties and thirties who want a cold drink that is not a soda. One message: real lemons, nothing artificial.
Use the attached product photo as the exact reference: the product keeps its shape, colors, label and logo throughout, with no distortion and no re-lettering.
Close-up, slow push in: a hand sets a cold bottle of pale yellow lemonade down on a sunlit stone counter beside two cut lemons; condensation runs down the glass and bubbles rise inside; the label faces the camera
Product: on screen and easy to recognize within the first two seconds; the final moment holds on it, still and centered.
Setting: a bright kitchen in late morning, sun through a window on the left
Keep consistent: the bottle: clear glass, white paper label with a yellow lemon and the name in navy letters, silver cap
Framing: the product and all key action stay in the middle band of the frame, centered left to right; the top seventh and a little more than the bottom third hold only background.
Style: Realistic film. Bright, clean, natural color. Crisp sunlight with soft shadows. Fresh and honest.
Audio: the bottle taps the stone, a soft fizz, a light acoustic guitar
Dialogue: a warm, relaxed voice-over (no one on screen speaks): Real lemons. Nothing artificial.
Call to action: the final frame shows the words "Find it in the cooler aisle" in clean, bold letters, inside the middle band, spelled exactly as written.
Avoid: subtitles, extra text, watermarks, unrelated logos, other drinks, people's faces.